Howard is an innovator, disrupter and serial entrepreneur in the events industry.

He has successfully built and sold three businesses and has advised dozens of senior industry leaders and business owners on growing their events and companies.

Howard has written over 100 articles and spoken at over fifty industry conferences on growth strategies, disruption, innovation, pricing & business models, event measurement / ROI, using storytelling & data to prove the value of an event or an event department, and M&A. 

He was the founder and CEO of the Event Leadership Institute, a provider of training and resources for meeting planning, event marketing and hospitality professionals, which was acquired by PCMA in 2023.

He also led the U.S. division of Grass Roots Meetings & Events, which was sold to BCD Meetings & Events in 2018, and he was the founder and President of Paint the Town Red, an event agency which he subsequently sold to Global Events.