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Archive

Trends & AnalysisTrends & Analysis

Keep Calm & Grab the Xanax

When Turbulence Abounds, Embrace the Chaos

Howard Givner

Event AgenciesEvent Agencies

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A Tale of 2 Acquisitions: Opus Group CEO Kim Kopetz Shares M&A Insights

Culture vs. Brand, Managing Team Expectations, and the Narrative of Why

Howard Givner

EntrepreneurshipEntrepreneurship

Heather Mason on Building Your Own Event

Caspian Agency CEO Launches The Impact Lounge at Cannes, SXSW, Sundance & UNGA

Howard Givner

Trends & AnalysisTrends & Analysis

The Lights Are Flashing Red. Again.

Trump's Policies Are Sending Shockwaves Through The Event Business

Howard Givner

M&AM&A

Exploring A Sale Without Employees or Clients Finding Out

Secrecy Protocols & Plausible Explanations

Howard Givner

MeasurementMeasurement

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Using Attribution Models to Calculate Event ROI

Bringing Clarity to A Fuzzy Science to Prove Your Event's Value

Howard Givner

MeasurementMeasurement

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Why Return on Objective & Return on Experience Are Meaningless Terms

Event Measurement Is Hard. Don't Make It Harder With Bogus Phrases.

Howard Givner

MeasurementMeasurement

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AI Is Creating Winners & Losers In Events: Which Will You Be?

Why Event Business Leaders Need to Say "Show Me the (AI Savings) Money!"

Howard Givner

Event AgenciesEvent Agencies

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How Much Is Your Event Agency Actually Worth?

Reflections On How Buyers Evaluate Event Businesses

Howard Givner

Event AgenciesEvent Agencies

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What Now? Event Business Owners At A Crossroads

On Hitting A Wall (Business & Personal), And Options For Breaking Through

Howard Givner

Event AgenciesEvent Agencies

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How to Help Your Clients Define & Weight Their Event Goals

The Art of Nailing Jello to A Tree

Howard Givner

Event AgenciesEvent Agencies

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Problem Identification vs. Problem Solution: The Art of Framing An Issue

Getting At the Root Issue, & Protecting the Client From Themselves

Howard Givner